Case Study — 2021
Poo Media Works
A playful Tamil letterform identity for a children's media house creating new Tamil rhymes with independent musicians and animators.
Client
Poo Media Works
Industry
Children, Media, Music
Scope
- Identity Design
- Illustration System
Credits
- Pravekha Ravichandran
- Rasika Srinivasalu
- Keerthana Alageshan
- Praveen Kumar
The problem
Poo Media Works needed a visual identity that felt instantly recognisable, childlike, and rooted in the meaning of the word Poo — flower in Tamil.
The insight
The identity was built around the Tamil letter பூ, giving the brand a playful, rounded, culturally specific form. The design had to feel drawn, imperfect, colourful, and accessible to children.
What we created
- Identity design
- Illustration direction
- Calendar illustrations for 2020 and 2021
The system
Bright colours, handmade illustration, imperfect lines, and the visual logic of children's drawings. The system avoided over-polish and embraced wonder.
The proof
Two calendar systems designed
12 standout illustrations per calendar year
Next project
Agam Vizha