Case Study — 2024
Shooketts
A warm, minimal identity for a Bengaluru choux patisserie built around the circular gesture of latte art.
Client
Shooketts
Industry
Food, Cafe, Patisserie
Scope
- Brand Identity
- Packaging
- Cafe Touchpoints
Credits
- Varnitha Radhamanoharan — Identity, packaging, touchpoints
The problem
Shooketts was opening in a busy part of Ulsoor, Bengaluru. The brand needed to feel memorable without overpowering the real hero: choux pastries, coffee, and the intimate comfort of the cafe.
The insight
The identity was born from a small observation — the beauty of a barista laying cream over coffee. That circular motion became the foundation for the logo system, creating a mark that felt soft, crafted, and quietly recognisable.
What we created
- Identity design
- Packaging system for takeaway formats
- Menu design
- Cafe material palette
- Customer touchpoints
- Cups, utensils, and service-facing details
The system
Minimal, warm, and texturally visceral. The design intentionally steps back so the food can lead — the brand hides behind the coziness of the place rather than shouting over it.
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