All work
Case Study — 2025
Williams Wine
A label system for a wine brand finding its new name — variant architecture and premium packaging language.
Client
Williams Wine / Williams Woak
Industry
Beverage, Wine, Non-Alcoholic Wine
Scope
- Branding
- Packaging
Credits
- Varnitha Radhamanoharan
- Pravekha Ravichandran
The problem
Williams Wine needed a brand and label system that could hold multiple varieties, each with its own character, while staying unmistakably one family.
The insight
Each label is a painting; the family holds them together. A flexible variant architecture lets every SKU carry a distinct personality without fragmenting the brand.
What we created
- Brand identity
- Label system
- Variant architecture
The system
A rich palette of jewel tones — each variety distinguished by colour while belonging to the same visual family.
Next project
TIDCO