All work
Case Study — 2025
Plip Plip
A tee design and merchandise line for a progressive Tamil YouTube channel.
Client
Plip Plip
Industry
Digital Media, Merchandise
Scope
- Tee Design
- Merchandise Design
Credits
- Varnitha Radhamanoharan
- Pravekha Ravichandran
The problem
Plip Plip wanted merchandise their community would genuinely wear — not just branded product carrying a logo.
The insight
Merchandise for a community is clothing they choose to be seen in. Each tee had to hold up as a graphic object on its own.
What we created
- Tee collection design
- Merchandise system
The system
Graphic illustration and art direction across the collection — each design carrying a distinct narrative for the community.
The proof
01
Multiple sold-out drops
Next project
Shooketts