All work
Case Study — 2023
Provege
A clean B2B identity and packaging system for edible mushrooms positioned as a protein alternative.
Client
Provege
Industry
Food, B2B, Nutrition
Scope
- Identity Design
- Packaging Design
Credits
- Varnitha Radhamanoharan
The problem
Provege needed a clean, legible, recognisable identity and a packaging system that could work in supermarket chains without becoming noisy or decorative.
The insight
The identity used the counter-space inside the O as a place for a mushroom silhouette. The extended R became a base — referencing how mushrooms grow from another surface.
What we created
- Identity design
- Packaging design
- One-pack system adaptable through product stickers
The system
Minimal, earthy, clean, and functional. Since the product was largely B2B and placed in retail environments, the system prioritised visibility, legibility, and restraint.
Next project
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