Case Study — 2022
Pygmalion and Renaissance
A luxury finance identity built around steps, compounding, verticality, and long-term stability.
Client
Pygmalion and Renaissance
Industry
Finance, Wealth Management, Portfolio Management
Scope
- Identity Design
- Branding
Credits
- Pravekha Ravichandran
The problem
Pygmalion and Renaissance needed an identity for a wealth and portfolio management company. The brand had to feel luxurious, stable, clean, and instantly recognisable.
The insight
The identity translated the idea of compounding into steps: simple upward forms that suggest growth happening one level at a time. Typography used tall condensed forms to evoke columns, stability, and long-term structure.
What we created
- Identity design
- Branding system
The system
Tall condensed typography, column-like verticality, three ascending lines, and a purple-led palette to signal luxury and wealth.
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