Case Study — 2021–Present
Shoperies
An ongoing brand and campaign system for a fast Indian grocery delivery service serving the King County region in Washington.
Project imagery coming soon
Client
Shoperies
Industry
Grocery, Food Delivery, Indian Diaspora
Scope
- Branding
- Campaign Design
- Social Media
- Marketplace Creatives
- Ads
Credits
- Pravekha Ravichandran
- Asha
- Praveen Kumar
The problem
Shoperies needed to grow from an idea into a functional grocery delivery brand with a consistent identity, campaign language, marketplace presence, and festive retail communication for the Indian community in the US.
The insight
The brand had to behave like an Indian grocery aisle: seasonal, abundant, familiar, and useful. The identity began with a simple grocery bag symbol, but the larger system grew through campaigns shifting across mango season, Southie Snacks, Fourth of July, Rakhi, Ganesh Chaturthi, and other community moments.
What we created
- Brand identity
- Campaign design
- Social media creative system
- Marketplace creatives
- Ad creatives
- Festival and seasonal campaign language
The system
The visual system changes with the campaign. Mango campaigns used yellow, fruit-led warmth, and urgency. Fourth of July used American flag cues. Rakhi and Ganesh Chaturthi leaned into Indian maximalism, ornament, and festive abundance.
The proof
Ongoing partnership since 2021
Serving hundreds of homes daily
Around 200% increase in engagement and sales during campaign periods
Around 45,000 mangoes shipped in the brand's biggest mango season so far
Next project
Yaazhi Films