Case Study — 2021
Yaazhi Films
A raw cinematic identity for a Chennai production house, shaped through the myth of the Yali, Brahmi-inspired typography, and stamp-like visual memory.
Client
Yaazhi Films
Industry
Film, Production House, Tamil Cinema
Scope
- Brand Identity
- Logo Animation
- Sound Design
Credits
- Pravekha Ravichandran
- Rasika Srinivasalu
The problem
Yaazhi Films wanted a production house identity that felt grounded, raw, rustic, and connected to Tamil cultural imagination — built around the Yali, a mythological creature with deep literary and sculptural presence.
The insight
The Yali was treated like a dragon-like cinematic creature and placed inside an imperfect black circle — part coin, part stamp, part ancient emblem. The typography drew from Brahmi-inspired curves, referencing the way stone inscriptions carried form through curved, handmade marks.
What we created
- Production house identity
- Brand system
- Logo animation / introduction film
- Sound design for the animated mark
The system
The system drew from Japanese stamp design, dragon artworks, scroll textures, black and brown palettes, and the idea of an emblem that feels found rather than manufactured.
Next project
Poo Media Works